I believe the greatest technological discovery in Essays

I believe the greatest technological discovery in the last 50 years would be the Internet. I believe the politically correct term would be technological invention, but I believe that everything was created for humans to discover and find, instead of create. I chose the Internet because the mere fact that we cannot function without the internet anymore can be compared to how we can't exist without water. The amount of data that is coded and transcribed every second is something the human mind can't begin to think about. The development done in the last decade due to the internet would easily equal 50-100 years of without it. With this invention, people can now share their research and knowledge with others across the entire world in a reliable and quick method. On a personal note, my parents were able to communicate and connect with their distant family members, for free, because of this beautiful invention. In modern times, people do not have to send letters or meet once a year at so me convention to get nearly nothing done. With the Internet, knowledge on almost anything is available for anyone to use. The ability of it to be fast and efficient, allows the user to suffer less in streaming through huge volumes of encyclopedias in under seconds. When someone reads the prompt answered in this question, another possibility that people might say is the wheel. Humans would not have advanced through any era without this key invention, but those advancements took long periods of time to progress. The Internet has rapidly advanced the modern world into something that would not have been even thought of 150 years ago. I find it amazing when my grandma tells us that there used to be only one phone in entire village when she was growing up. She is still in shock over the fact that we are able to dial and Bluetooth any song we want in our long car rides. The Internet has opened a plethora of opportunities for everyone to use, whether it be advancement in a field, or just re connecting with family and this can all be done through the Internet. A personal challenge I have faced is overcoming self-doubt during times of struggle. When I work or think about my goals I think about the long and hard path to reach it and look at my current self and sometimes get discouraged or demotivated to continue to strive towards the goal. I would overcome this by working even harder and pushing the negativity out of my mind and strive toward more current and more "reachable goals" that I could complete in days-weeks such as getting better grades, or getting higher marks on tests, etc. I also overcome these negative hurdles by watching motivational videos of others achieving their own versions of success and seeing how they overcame their obstacles and realize that if they could do it then so could I. Some other personal challenge which contributes to the demotivation would be time management/ quality of my work. If I see my time management and work quality starting to get hindered it usually starts a snowball effect of slacking off and putt ing off assignments. Once I realize what's happening I stop this challenge by sitting down and getting to work to make up assignments/ doing work early so I can get the stress off my back and have better time management quality of work in the future. Another way I also solve this issue is by stepping away from my social life for a bit usually two or three days and I get straight to reestablishing my schedule and organizing my workloads scheduling which day to finish which load for that day, so by the end I have everything done and an effective schedule to lean on when I am getting a little overwhelmed.

Chocolat by Joanne Harris and The Edible Woman by Margaret Atwood Discussing the Relations Between Food and Family, Friends, and Comminity

Chocolat by Joanne Harris and The Edible Woman by Margaret Atwood Discussing the Relations Between Food and Family, Friends, and Comminity Both stories under consideration – Chocolat by Joanne Harris and The Edible Woman by Margaret Atwood – disclose the primary importance of food as measurement of character’s thoughts, emotions, and feelings. Hence, food is the main amplifier and triggering point in family relations, specifically in relations between a man and a woman.Advertising We will write a custom essay sample on Chocolat by Joanne Harris and The Edible Woman by Margaret Atwood: Discussing the Relations Between Food and Family, Friends, and Comminity specifically for you for only $16.05 $11/page Learn More In both novels, food serves as means for breaking conventional norms in society and for distorting the main underpinnings of stereotypical thinking. However, there are some substantial discrepancies in perceiving the role food and its relation to human relations and society. Particularly, the novel Chocolat by Joanne Harris presents food as a symbol of temptation an d desire which brings a splash of color and luxury to the town. Food serves to provoke feelings and helps villagers to evade from routine. In contrast, Atwood presents food as the purpose for analyzing human’s negative qualities and emphasizes consumerist tendencies in the novel. The main heroine, hence, is more absorbed with existential problems when identifying herself with edible commodity. Both novels present food as an indicator of gender roles and sexuality. However, these considerations are presented in various connotations. Hence, in Chocolat, confectionary symbolizes the revival of sexuality and gender considerations. The main heroine, Vianne Rocher, a chocolate maker, is presented in apposition to Francis Reynaud, a priest who is trying to suppress human fleshly desires and who impels the villagers to keep Lent (Harris 10). However, Vianne’s mysterious appearance in the village revives the celebration of taste and imbues people with sense of life. In this reg ard, food is associated as a gift of love and understanding. It helps people re-evaluate their positions in society. In Atwood’s novel The Edible Woman, food serves to reject gender roles. In particular, Marian refuses to eat because she is afraid of the responsibilities of being a woman. Marians perceives everything through the prism of consumption. So, when she describes Peter’s apartment she assimilates all details of the rooms through food and related notions such as â€Å"assimilation† and â€Å"digestion† (Atwood 36). In the same way, she refers to society that similarly processes women and converts them into more â€Å"digestible† forms. In this regard, Marian’s refusal is viewed as a protest to be assimilated and digested by domesticity. Nevertheless, despite the discrepancies presented in both works, they still present gender and identity crisis.Advertising Looking for essay on comparative literature? Let's see if we can hel p you! Get your first paper with 15% OFF Learn More In both novels, food personified character’s thoughts, judgments, and needs, but differently. Hence, Harris’s protagonists, Vianne Rocher perceives life as being full of colors, bright impressions where chocolate is one of means for imbuing mere existence with unforgettable moments (Harris 78). For the heroine, food allows to fill the life with taste, smell, and sense and revive desire to live and love. In this regard, symbolizes temptation, desire, and love. It is not surprising that the writer describes the events during the Lent when people should reconcile their human desires. Unlike Chocolat, Atwood introduces food to emphasize that everything in out world is subjected to reason and people look at each other as a â€Å"perfect† or â€Å"irrelevant† match (Atwood 39). Therefore, the cake woman baked in the end of the novel discloses rationalist and consumerist tendencies in relations within a community and between people. In the same way, Marians associates her body with food and divides society into predators and preys. Through rejecting her social and gender roles, Marian refuses to become a member of the society because the fear of being eaten and assimilated. She, thus, alienates from her female nature and places herself apart form the process of maturation and becoming a woman. Chocolat and The Edible Woman present various philosophical interpretations of food. In particular, Joanne Harris puts forward a solely idealistic view on food that serve as means of inspirations and enrichment of social life. Being a good example of magic realism, the novel provides unconventional approaches to describing the role of food in society. The food, thus, is a symbol of revived spirituality that provides motivation to resolve conflicts and establish new relationships. In this regard, the shop opened by Vianne is associated with something idealistic and even mysterious. In this shop, the villagers can find â€Å"the right† chocolate for healing their broken hearts and for solving their spiritual and amorous affairs. The shop â€Å"opens in a such small village: there is a strict code of behavior governing such situations, and people are reserved† (Harris 18). In contrast to Harris’s vision of food, Atwood’s novel presents food in negative connotation. In particular, food personifies reason, pragmatics, and consumerism. In this regard, Marians is obsessed with her materialistic view on human relations. She denounces the established norms of relations between a man and a woman that are originally dictated by nature and morale. In conclusion, it should be emphasized, that both literary works provide completely opposed views on the role of food in society and in family relations. The role of food can be explicitly viewed through the authors’ description of gender roles in society, characters’ needs, goals, and ou tlooks on life, and philosophical concepts introduced.Advertising We will write a custom essay sample on Chocolat by Joanne Harris and The Edible Woman by Margaret Atwood: Discussing the Relations Between Food and Family, Friends, and Comminity specifically for you for only $16.05 $11/page Learn More Hence, Chocolat is a novel, which belongs to the stream of magical realism, describes how Vianne’s confections change lives of the villagers and improve family relations. The Edible Woman, however, is fully opposed to Harris’s ideas because food is presented a means for describing and emphasizing Marian’s consumerist outlook on human relations and society in general. Atwood, Margaret. The Edible Woman. US: McClelland Stewart, 1999. Print. Harris, Joanne. Chocolat. UK: Doubleday, 1999. Print.

Illusion of Beauty Movie Review Example | Topics and Well Written Essays - 1250 words

Illusion of Beauty - Movie Review Example This drama film is the representation of all those problems which are significantly associated with the American Dream, especially for the middle economic class. It is a remarkable portrayal of tensions in the life of middle class men in order to thrive for better living. There is another sufficient illumination which is efficiently presented by Medes through his direction. This issue is related to the difference is between the conventional conception of beauty in concordance with the American Dream and the real concept of beauty which leads an individual towards happiness rather than mere pleasure. This paper is focused on describing the myth of beauty in the conventional concept which can lead to the illusion of happiness; however, it is a disturbing shift from happiness to misery. This will be described by the analysis of the last scene of Lester in this film in terms of cinematography and mise-en-scene. Description The scene begins in the kitchen where Angela and Lester are in a conversation right after Angela eats something. After some general dialogues about food and unusual incident occurred between them, Lester asks Angela about his daughter Jane. He asks that how is she? Is she happy or miserable? On which Angela replies that Jane is satisfied, and she is in love with Ricky. Lester acts in a calm manner and this answer of Angela brings a smile on his face. This is followed by Angela’s question as she asks Lester about how is he? Lester gently tells Angela that he has not being asked any of such questions regarding his self for a long time. He further tells Angela after a significant pause that he is high. Angela excuses for going to the bathroom and leaves (Spacey, Bening and Birch 01:48:58-01:51:47). The scene continues with Lester in the frame, and he smiles again and repeats that he is high. After repeating his dialogue, he smiles and looks to the left side. Lester moves towards left as the shot cuts and a larger frame covers Lester’s motion towards the photo. Lester picks that photo frame in his hands and starts to look at it while walking towards the dining table, and he sits on a chair (Spacey, Bening and Birch 01:48:58-01:51:47). Lester keeps on staring at the photo ahead of which a flower vase is placed with red roses in it. The short cuts and shifts towards the photo in which Lester and Carolyn (Lester’s wife) and preadolescent Jane are present. In the photo, the whole family seems to be happy. The shot shifts in 180 degree camera angle, framing Lester’s face and he delivers his dialogues. He says, â€Å"Man o man† and the shot shifts towards the left shoulder framing his face in a wide angle from the left shoulder (Spacey, Bening and Birch 01:48:58-01:51:47). He repeats his dialogue and a nozzle of a gun comes into the frame from the right side. The scene follows as the camera pans towards the left side covering the photo and the vase with the red roses in motion. The camera stops on t he white wall opposite to Lester's direction, and the sound of a gunshot takes place with Lester’s blood sprayed on the wall. The scene ends on the wall on which Lester’s blood drops down in a downwards flow (Spacey, Bening and Birch 01:48:58-01:51:47). Cinematography This scene of the American drama film American Beauty, which has been described in the previous heading, is one of the most significant scenes of the film. In

The Effect of Class Size on Student Achievement Dissertation

The Effect of Class Size on Student Achievement - Dissertation Example Therefore, it can be said that, though no significant relation of the class size to student success has been found, a smaller size of the class is preferred by people involved in the learning process. This can be explained by the fact that a smaller number of students makes it easier for a teacher to work with the group. In addition, students feel more comfortable emotionally and psychologically when studying in a smaller class. However, it should be mentioned that the limitations of the research do not allow to make any categorical or ultimate claims. First of all, the number of sample groups is not large enough to reach the statistically significant research results. Secondly, due to a great number of variables, such as differences in students’ prior knowledge, educational and social background, as well instructors’ teaching experience, no statistically grounded argument can be drawn out of the research. Furthermore, another limitation of the study is that there is no knowledge of how the same student would perform in a differently sized type of a class. Therefore, a greater and longer research should be carried out in order to give a definite answer to the question of whether class size influences student’s academic performance. It would be assumed that the hypothesis would have to be rejected. The majority of the people were strongly for reducing class size. It was proven in many studies that the overall progress of students, including achievement levels, did improve in smaller classes. So, the literature review suggests that the hypothesis should be rejected. However, the results of the carried out by me research have shown different results, which, actually, can be used to support the hypothesis. Still, as the analysis of the research suggests, the amount of data received does not allow making any statistically grounded claims. Although I do believe that Grant County high school teachers and students could benefit from a reduction in

The Main Ideas Behind Human Security Politics Essay

The Main Ideas Behind Human Security Politics Essay The main idea behind human security is to provide peace and security for the citizens both with nation-state and to ensure their protection against threats from the outside. A key source of military battle that gives focus for the Western worlds insight of the risk to human security was detached when the Cold War came to an finish. In fact, as early as the 1970s, the United States extended its explanation of national security to take in global economics, when it became obvious that the US economy was no longer the independent force it had formerly been, but affected by financial policies in a dozen other countries.2 But a fully-fledged dispute about the importance and re-conceptualization of security/protection did not start until the early 1980s.3 Human security is a contained scope. It doesnt cover all important, necessary, and profound features of human living. Rather is classifies and protects a inadequate vital core of human abilities and activities. This many have recently been described by fundamental human rights, or absolute needs, and basic capabilities. This core is a non-technical term which is a concern which lies behind human security. This may be defined or explained in the space of capabilities, the freedom people have to be and to do. Key components of this vital core are essentially human rights, which all persons and organizations are obliges to provide and receive respect, even if these responsibilities are not perfectly specifiable. The freedom and the rights in the vital core relate to survival, to livelihood, and to basic dignity. People which enjoy the rudimentary security as to their livelihood, survival, and self-respect even during awful conditions such as poverty, disaster, and war. The working definition doesnt state the freedoms and rights that relate to the vital core outside recognizing these three categories. The task of arranging among capabilities and rights, each of which is debatable by some to be essential, is a value decision and difficult one, which may be assumed by suitable organizations. Yet this decision is a circuital one if human security is to be effective and realistic. Due to this there is a foreseeable stress between (i) the need for participating engagement and analysis of this core by many, specially by those whose safety is endangered, (ii) the need for NGOs, international agencies, and public associations , among others, clearly to define a vital core and to introduce processes and organizations which prepare to protect it effectively. The imperfect but operational response to this stress is to continue a self-consciously unclear, wide working understanding of human security, and to articulate processes for operationalizing, this defini tion in existing circumstances by controlled organizations, for different populations. The key concept of human security is a people-centered concept. It emphases the attention from different institutions on human security and their societies worldwide. This focus on human beings separates human security from the objective of defending states areas that controlled security policies in the 19th and 20th centuries. Human security changes that focus to individuals despite of race, religion, gender, ethnicity, or any other characteristics. The human security approach matches the movement in economic improvement and international policies to move and the emphasis from instrumental focus (such as state rights, and growth) to human development and human rights. In doing this the humans become the end of improvement, not only as a mean to increase efficiency or legal logic, and these different activities become people-centered. The aim of human security is directly on human lives. But in order to protect individuals lives efficiently, actors must identify and deliberately prepare for distinct threats. Threats which are made to humans are critical that is, they threaten to cut into daily or core activities and functions of human lives. Such threats may be sudden- as in economic collapse, but they need not be, for what is defined as threat as critical is its tragic depth rather than the suddenness. Additionally the dangers are pervasive, meaning the treat is at a larger scale example of this might be to do with large amount of populated countries, another is a treat which may come again and again, such threats could be environmental and nuclear, or even at such a magnitude that they may never recur. Human security threats have different mechanism of operations. Threats such as genocide or soil degradation may have a direct impact on the humans live. Other threats are indirect, threats such as overinvestment in military or in debt due to underinvestment in certain areas, which leads to the collapse of public health care sectors, or when a country have very low education standards. Human security relates to both of these kinds of threats. Another Different types of attempts have been made to give an adequate conceptualization of human security. There are two major contemporary theories of international relations. One of these approaches is based on noe-realist theoretical context, which aim is to maintain an ongoing emphasis on the primacy of the state within broadened conceptualization of human security. This type of approach is also known as the new security thinking.4.This approach is built on a set of assumptions that fundamental effort to dislodge the state as the main referent of security, while placing larger importance on the inter-dependency and trans-nationalization of non-state performers. Buzan claimed that the straitjacket militaristic method to safety that controlled the discourse during the Cold War was simple-minded and lead to the underdevelopment of the idea.6The critical or postmodernist method to human security, replicated in the work of Ken Booth, he claims that human security is eventually more significa nt than states security.9 The postmodernist conceptualization of security does not compare state security with human security. Booths view, states and suggest that governments must no longer be the sole referents of the security, because governments are supposed to be the protectors of the peoples security, have become the sole source of uncertainty for the numerous people who live below their power, rather than the equipped forces of a different country.10. This method tests the idea of a state as an current and tolerable source of security to its people. Both methodstry to address the non-military dangers to human security. The major modification lays in the way these analyses point to action. The enlargement of safety to conceive of more than just armed threats increases the argumentative question: What is it that needs to be madesafe?1 1asanoutcome, the continuing (security) discussion centers on the identification of a principal referent or unit of security has been central to a continuing (security) argument. Arguments for the state to remain the main referent of safety must not mean upholding the state as the sole or unitary referent of security. But somewhat it means that the safety of the state, in specific a state that is weak, should continue to remain primary, since the main aim is to build the volume of the state to deliver and keep security for its citizens.1 2 In other words, while the conceptualization of security must make the safety of individuals and human beings its end, the state, as the means, cannot be detached as the key referent. After all if the state is to deliver and uphold sec urity, it has to be protected itself or to use Buzans words, it has to be or become a strong state.1 3. This reason, of course, needs explaining. What establishes a state? Using the conventional explanation, a nation is consisting of a territory/land, government, and people. In additional disagreements the whole (that is the state), comprising all its essential parts, has a mutual relationship with the individual parts. The state cannot be protected if its essential parts are self-doubting or unbalanced. At the same time, if the nation as the organization demonstrating its essential parts is weak or doubtful in relative to other states, its elements will also be affected by such weakness or insecurity. Booth has debated that national security was used by governments that stood as protectors of their peoples security, to cover reality and hide what essentially was the security of their regime and its followers and consequently be dislodged as a primary referent of security.1

Jawhar Gram Samridhi Yojna

Its name then got changed to Jawhar Gram Samridhi Yojna . lt was started on 1 April 1999. The main aim of this programme was development of rural infrastructure. Belief that good rural infrastructure would give rise to many opportunities which poor rural people could benefit and improve their condition. Infrastructure like roads to connect the village to different area, which made the village more accessible and also other social, educational(schools) and Infrastructure Ilke hospitals. Its secondary objective was to give out sustained wage employment.This was only given to BPL (below the poverty ine)famllnder was to be spent for Individual beneficiary schemes for SCS and ST's and 3% for establishment of barrier free infrastructure for the disabled people. The village panchayats were one of the main governing body of this programme. There it did not feel like an outsider was controlling it, the village panchayats were a part of the people and understood their needs. ThOOO 1841. 80 cro re was used and they had a target of 8. 57 lakh works, 5. 07 lakh works were completed during 1999-2000.Employment Assurance Scheme(EAS) This scheme was started on 1 October 1993. It was first started in 1772 backward areas In 257 districts. The revamped public distribution system was in operation here. It was later expanded to all the 5448 rural blocks of the country. The employment assurance scheme was later renamed red In 1999-2000 to the single wage employment programme. The maln objective was to create wage employment opportunities through manual work for the people inrea living below 13/12/2012 7:31 PM http://en. wikipedia. rg/wiki/poverty_alleviation_programmes_in_lndia the poverty line in the time of acute shortage of wage employment. The other objective is creation of durable community and social and economic for sustained employment and development of the poor. This scheme is available all the poor andy people living below the poverty line who cannot help themselves. preto SC and STs and also to parents of children those who have Just been saved from child labour and from hazardous working conditions who are bellow the poverty line. Also only 2 adults of the family are given wage employment.This programme is carried out and implemented through Zilla parishads and in those states where Zilla parishads are not there, it is implemented through DRDA's. The Zilla parishads finalize all the works in their Jurisdiction which is approved by the MP's(members of parliament)The zliia arisahds are allowed to spend 15% of the funds for the maintenance of the assets formed and created under this scheme. During 1999 and 2000 they had an target of 4091. 63 mandays, 2566. 39 lakh mandays were created and the total allocation of funds during that year was 2431. 46 crore and the amount that was used was Rs 1998. 6 crore. National Old Age Pension Scheme(NOAPS) As the name suggest this scheme provided pension to old people who were above the age of 65 who could not fend for them selves and did not have any means of substinence. The pension that was given was Rs 200 a month. This pension is given y the central government. The Job of implementation of this scheme in states and union territories is given to panchayats and municipalities. The states contribution may vary depending on the state. National Family Benefit Scheme(NFBS) This scheme was started in August 1995 by GO'. This scheme is sponsored by the state government.It was transferred to the state sector scheme after 2002-03. It is under the community and rural department. This scheme provides a sum of 10000Rs to a person of a family who become the head of the family after the death of its primary breadwinner. A breadwinner is a person who is above 18 who earns the ost for the family and the family survives on his/her earnings. It is for families below the poverty line. National Maternity Benefit Scheme This scheme provides a sum of 500 Rs to a pregnant mother for the first two live births. Th e women have to be older than 19 years of age.It is given normally 12-8 weeks DeTore tne Dlrtn ana In case 0T tne aeatn 0T tne cn110 tne women can stlll avall it. The NSAP is implemented by states and union territories with the help of panchayats and municipalities. During 1999-2000 the total allocation of funds for this scheme was 767. 05 crores and the amount used was Rs 596. 99 crores. ANNAPURNA This scheme was started by the government in 1999-2000 to provide food to senior citizens who cannot take care of themselves and are not under the targeted public distribution system(TPDS), and who have no one to take care of them in their village.

Tibbat Bangladesh

Introduction The art of advertising is a tough job. It is not very easy to impress the mind of the target audience and create a good perception of your product. Creating a good perception takes the job to whole new level where advertisers must make the audience learn about the product. This instigates an even harder job, to pursue the audience to make the decision in your favor. The job is even harder when you have to pursue the audience about a product which has failed once in the past. Such is our mission in reestablishing one of our favorite food brands on the past, ‘Nocilla’. Grupo Nutrexpa’ is the mother company of ‘Nocilla’. The company is headquartered in Barcelona, and it was set up in the 1940s with a view to produce food which was â€Å"tasty and highly nutritious†. Nutrexpa offers five kinds of ‘Nocilla’ with different colors and taste which are ‘Nocilla Bokawa(cake)’; ‘Nocilla Postres (a liquid chocol ate which is used on ice-cream,burgers etc)’; ‘Nocilla sticks (flour sticks& chocolate)’; ‘Nocilla Vasos (red, green, light blue, glass jars)’; ‘Nocilla Tarrinas (two chocolate flavor)’. Basically ‘Nocilla Original’ was marketed in Bangladesh.At the beginning of the 1990’s it was available in our local market though a food importing company of Bangladesh called ‘Sajeeb Corporation’. For the sake of our project we are assuming that Nocilla is being re launched in Bangladesh and the hard task of advertising about this forgotten product has been handed to an advertising company managed by us. Advertising Objectives Sales Objective: It is obvious that Nocilla’s sales in Bangladesh have declined drastically over the last few years. So our main and prime objective as the advertising agency is to boost the sales of Nocilla.Since there are very little mearns of communicating Nocilla to the consumers, we ca n use advertising which is a dominant force in the marketing mix for Nocilla. Communication Objective: As we are repositioning Nocilla with the concept of both Taste and Nutrition, we need to communicate this information to the appropriate target consumers. Through our advertising, we have to make sure the kids get the sense of taste and the parent's get the essence of Nutrition. Audience Analysis As per our analysis, our audiences are our target consumers for whom Nocilla would be reestablished.Kids are very fond of chocolate and would very cheerfully grab the oopportunity to change their traditional breakfast with something more chocolaty and tasty. Teenagers always look for different types of taste in their breakfast. They prefer a fast and easily makeable breakfast that would quickly set them free to get busy with their activities. Also they may prefer the taste whenever they would like to have quick snacks. Paren'ts always look to provide the necessary nutrition to their childr en. Nocilla provides hassle free and quick nutritious breakfast for them.This behavior is also applicable for people with a busy life style and always on the go. Segmentation To better attract our target audience our advertising agency has decided to break down our consumers into sub group of consumers that have ssimilar needs, desired product benefits and purchase behavior. We have decided to segment our consumers by dividing them into Demographic, Geographic and Psychographic segments. Demographic Segmentation: Our target consumers would be of the age between 6 to 25 years. They are mainly kids, teenagers and grownups of that specific age category who share a love for a chocolaty breakfast.We can also include the household of parent's who likes a nutritious breakfast for their kids. Geographic Segmentation: As for the quality Nocilla is a premium product with a premium price. So our main target location will be the city areas like Dhaka, Chittagong, Sylhet and other major city cen tered regions. Psychographic Segmentation: Our segmentation also depends on the life style of the consumers who would like a ready and fast breakfast as they lead a very busy life. Nocilla only requires a little amount of time to be spread on bread and to prepare. TargetingWe are targeting our consumers based on differentiated marketing. We are targeting kids, teenagers, and grownups. Again, our target segments include parent's and other persons with busy life styles. Positioning We will position Nocilla as ‘A tasty and nutritious breakfast’. One of the prime causes for the fall of the Nocilla brand was its excessive focus on the taste of the product. As consumers became more concerned over nutrition Nocilla began to lose consumers and thus Nocilla began to lose its brand image in Bangladesh. That’s why we are also focusing on the Nutrition factor as equally as taste.Creative Strategy Art Direction: The artistic attributes of the ad-campaign will mainly focus on the positioning concept- ‘A tasty and nutritious breakfast’. In our campaign, all the advertisements will be directed in such a way so that they represent a creative mixture of both factors- Tasty & Nutritious. Also all the ads will indirectly communicate the quick preparation factor. Production Values: For our advertisement campaign, production values plays a very important role in order to convince completely different type segments.Firstly, to attract the kids we have to use our audio and video options in such a way so that our advertisements provide a childish representation. Again to attract the parent's and grown-ups, our visual representation should be in communicative style. Now, to maintain these objectives, we have developed our advertisements accompanied with a proper mixture of communicative style and childish appearance. To create an appropriate ad-campaign for the re establishment of the brand Nocilla we will need the following components of the copy platf orm: ) The sales of Nocilla have drastically declined due to the excessive attention drawn towards the taste criteria, instead of illustrating it as an ideal breakfast spread. b) Our primary objective would be to include the nutrition and quick prepare ability of a Nocilla breakfast along with the taste criteria. c) Unlike before Nocilla would be packaged in different sizes of glass jars and its coloring will differ with the contents of jar. There will be 4 varieties of Nocilla to be marketed in Bangladesh. Its packaging will also contain the nutrition chart which will be easily readable by the consumers. ) The profile of the target audience will be verified from our studies of the audience analysis and their behaviors. e) After a careful study of the Bangladesh Market we have come to see that there is quite a few numbers of competitors of Nocilla in the market. One of the prime competitors of Nocilla was found to be ‘Nutkao’. Originated from Italy, this product has off ered to competitors’ different shapes and sizes of the product according to the family needs. The vvariety of the jars and the illustrations visualized emphasizes on it being a family food to be eaten during any time of the day.Another competitor ‘Cokokrem’ comes from Turkey. This product doesn’t have any vvariety in the market but did illustrate a great taste appeal of cocoa which is rare compared to the others. ‘Alpella Krem’,’Nutella’ ; ‘New Cream’ are also some of the competitors. The mother companies of these products are yet to be recognized. But the nutrition factors of these products do pose a threat to Nocilla. While we have seen Nocilla being priced at only Tk 120/70 based on available sizes, all the other competitors are priced above Tk 200.This suggests that Nocilla have done a good job in keeping the price at a check compared to its competitors. f) The key consumer benefits of Nocilla are- Its tasty, ità ¢â‚¬â„¢s nutritious, and it’s quick to prepare. g) Support for the consumer benefits: The organization is providing us 4 varieties of the Nocilla products which support our notion of it being tasty. Again we are providing a nutrition chart to support claim of Nocilla being nutritious. The traditional packaging of Nocilla with a plastic cap makes it very easy to use thus further supporting our claim. ) Our recommendation for the organization for the selling strategy will be to use a combination of pull and push strategies. They can provide the retailers with trade promotions to push demand of the product while our advertisement will hopefully create a demand among the retailer to store Nocilla on their shelves. i) As for selling style we will go for the soft selling style that mearns we will create an impression in consumer’s mind which will lead them in taking the decision of purchasing Nocilla.Through our ad campaign we will include various kinds of appeals which are- quality appeal, star appeal and definitely sensory appeal. Media Strategy Determining Geographic Scope: As we are reestablishing Nocilla and don’t want to waste our advertisers resources by transmitting our advertisements in areas where the products had limited or no demand. So we are concentrating our advertising efforts in cities like: Dhaka, Chittagong, and Sylhet. After a few months of operations, we will use BDI and CDI to evaluate our performance.Scheduling the message: As an advertising agency, we plan to determine the timing of our message when the people in the target audience are very much receptive to the medium we are intending to use. We have decided on the continuity of our message by adopting â€Å"pulsing†. As our target audience are more receptive towards our ads during the â€Å"early fringe† i. e. ; 4-7 p. m. and during â€Å"prime time† i. e. ; 8-11 p. m. The size, length and position of our ads will be determined as per the advertisi ng objectives: creative strategy, budget, and reach ; frequency requirement.In case of TV, we picked Channel i and NTV for running our TV commercials. For NTV, we have selected a total of 22 spots for running our ads with duration of 30 seconds. In Channel i, 6 spots have been selected for running the same 30 seconds advertisement. For print media, we have decided to put on a total of 75 insertions, with a combination of full size, 40col-inch, 24col-inch ; 18col-inch ads. Selecting the media: After analyzing the media audiences, media environments and the competitor’s media usages, we have decided that our â€Å"Media Mix† will consist of print media ; electronic media (television).We will also be doing other out-of-home advertisements. Calculating the cost efficiency: The ‘media mix’ will be selected by calculating the Cost per Thousand (CPM) of that particular media according to the data available from the company. Print Strategy We plan to utilize the p rint media by advertising our product in the newspapers only. Magazines are not appropriate according to us for our food product. Thus by advertising in the daily newspapers in our limited budget would be the most cost effective strategy to reestablish Nocilla.We are basically advertising in ‘The Daily Star’ and ‘The Daily Prothom-Alo’. After initial advertisements in these two popular print media we will move on to other newspapers after analyzing the effectiveness of the advertisements. The detailed planned budgeting strategy for utilization is provided in the Appendix section. Headlines, Body copy and Slogan Headlines: We will introduce various types of Headlines to attract our consumers at separate time periods. First, we will use ‘news headlines’ which will describe the new arrival of Nocilla.Again to represent the product quality we will use ‘benefit headlines’. These headlines will be presented to our audience time to time. One example of our headlines is- â€Å"The new taste of breakfast†. Body Copy: A very important characteristic of the advertisements is they all will consist ‘picture and caption copy’. The main purpose of doing this is to visually attract our target segments. Sometimes there will be pictures of Nocilla jars providing product information. And some other times images of kids will be introduced accompanied with concrete messages.Slogan: As we are reestablishing Nocilla, we will introduce a new slogan- â€Å"Wake Up, Boost Up and Break Out†. This new slogan is necessary to create a new brand image. This slogan has been developed in such a way so that it is stylish enough to attract kids and teenagers; and it is encouraging enough for the parent's and grown-ups. Television Advertising As for television advertising we will go only for cable channels- Channel I, NTV. This is mainly because our target market is not the mass market. Infact, we are targeting only t he city centered consumers.So, they can be easily reached using the cable channels. Our advertising type will be both participation and spot announcement. This campaign will involve buying ad spots for some particular programs and also purchasing segments of commercial times from the TV. Our planning for Television advertising will include measuring the TV audience using ‘program rating’; selecting time periods that is early fringe and prime time; understanding TV ad rates using the formula of CPP; placing TV ads based on availability and using special TV services that is provided time to time by the TV channels.